Over the years, cities and towns have found ways to make recycling virtually effortless for us. Most places in the country have curbside pickup. You put the recycling out with the trash, it gets hauled away for free, and you get to feel good about it. It’s the right thing to do.
But the reality is, recycling doesn’t work because we believe in it. It works because it’s an industry. You might be keeping that plastic bottle out of your trash bin, but the commodities market keeps it out of the landfill. That plastic bottle is cash in someone’s pocket.
But what happens when the way we recycle no longer fits the rest of the equation? Where does our trash go when our partners aren’t buying?
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